11 February 2015 | AIM Market

Fitbug’s shares leap on AIM stock market

Shares in AIM stock market listed Fitbug holdings plc, a provider of online coaching services, soared on news its ‘Slim + Trim Kiqplan’ digital weight-loss programme had been chosen for the launch of a new marketplace by Jawbone, the rising star of wearable fitness devices.

John Holland of flotation consultants Holland Bendelow said “being featured on the Jawbone Marketplace, is a considerable achievement for the company, and is in line with Fitbug’s strategy to increase its market profile as it moves to scale up the business using the AIM stock market”.

The Jawbone Marketplace will offer the Slim + Trim Kiqplan a weight loss programme priced at $19.99, and will also highlight the other plans available on kiqplan.com for US-based Jawbone consumers.

A year ago, sales of Jawbone’s UP device accounted for 19% of all wearable fitness devices sold in the US.

The new Jawbone Marketplace features what it called “best-in-class devices and apps” that monitor fitness, sleep, food, lifestyle and the help control smart home, which work alongside Jawbone’s UP.

Fitbug is currently valued at £15m on AIM and is included within the FTSE Leisure Goods Sector.

Similar Articles

21 March 2025 | AIM Market

One Health Group Lists on AIM

One Health Group, a Sheffield based company and provider of NHS funded medical procedures, has listed on AIM and admitted to trading on …

Read More
11 February 2015 | AIM Market

Yorkshire company heading for AIM IPO

Premier Technical Services Group plc will undertake an IPO on AIM later this month. The Group is a leading provider of access and …

Read More
6 April 2020 | AIM Market

Over £1b raised on AIM in Q1 2020

The total money raised by companies on AIM in Q1 was £1.01b, which is similar to the comparative period last year. There was …

Read More