Companies that float on the Main Market benefit from access to deep pools of institutional investment funds. Large institutional investors provide the majority of investment funding, and there are over 5,000 pension, insurance and investment funds in the UK that use The Main Market as a conduit to invest in listed companies. In addition, The Main Market provides access to funding from ISA and PEP funds who invest in Main Market companies. More than 14 million retail ISA and PEP holders are required to buy equities on The Main Market when considering the UK equity component of their plans.